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Continental sets up for significant Middle East expansion in 2019

  • First Continental office opens in Saudi Arabia
  • New warehouse facility launches in Dubai to serve increasing regional demand
  • First-of-its-kind digital tyre monitoring platform arrives in the Middle East

February 17, 2019 - 2019 is set to be a promising year for the premium German tire and technology company, Continental, with the opening of its first-ever office in Jeddah, Saudi Arabia. Aimed to expand company’s presence and strengthen its foothold in the region, the new joint venture project is in partnership with Continental’s previous distributer in Saudi Arabia, Almutlak Trade & Industries, and will support the growing demand for Continental’s products and services in the kingdom.


The announcement has been made during an official gathering held earlier this month in Dubai, hosted by Nikolai Setzer, Member of the Executive Board, Tire Division, Continental AG, and Jon Ander Garcia, Regional Manager for Continental Africa & Middle East.

Commenting on the opening, Jon Ander Garcia, Regional Manager for Continental Africa & Middle East said: “The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”

Building on the company’s legacy, Continental also celebrated the inauguration of its first warehouse facility in Jebel Ali, Dubai. The new warehouse will act as a hub connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.


Highlighting the significance of the development, Jon Ander Garcia, said: “The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009.  With the inauguration of the first-ever warehouse facility in the UAE, we are confident that our customers will reap the benefit of our premium services and enjoy seamless experiences.”


2019 will also mark the arrival of Continental’s new digital tire monitoring platform, ContiConnect™. Designed especially for commercial vehicles, the new platform helps fleets to maximise efficiency and send alerts if tire pressure deviates from the defined value.

 The introduction of ContiConnect follows the arrival in the Middle East earlier last year of ContiPressureCheck™, a first-of-its-kind monitoring system for buses and trucks that continuously monitors tire pressure and temperature via sensors placed inside the tire.

 January 2019 also witnessed Continental underline its commitment to giving back to the community through the launch of a nationwide campaign that provided 88 underprivileged children from across the UAE with the once-in-a-lifetime opportunity to escort Asia’s top football stars onto the pitch as official mascots at the AFC Asian Cup 2019.

 Continental have a responsibility to conduct business in a manner that will have a positive impact on the community and will always continue to seek for innovative ways to improve the well-being of the society.



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Asmaa Ourti

Communication Manager - Passenger & light truck vehicle tires and transport & commercial vehicle tires

Continental Middle East | Tire Division

Jumeirah Lakes Towers - Cluster I, Silver Tower (AG), 27th Floor P.O. Box 336519, Dubai, United Arab Emirates